June 2005 - Posts

• Policies and guidelines for employee blogging

  The US edition of PR Week contains an analysis of employee blogging. Apparently, there are 36 multinational companies missing out on the opportunity of sharing their employee blogging policies with others. Read More... Posted 23 June 2005 10:01 by Niall Cook | 1 Comments Filed under: Marketing Technology, Blogging Communities

• CIPR research project on corporate weblogs

  Tim Jackson, a CIPR diplome student, sent me a copy of the final report he submitted. Titled How are corporate weblogs affecting public relations practice? it seeks "to examine corporate blogging from a public relations perspective", and does so rather well. Read More... Posted 22 June 2005 09:16 by Niall Cook | 7 Comments Filed under: Miscellaneous, Marketing Technology, Blogging Communities

• EDS using blogs for thought leadership

  As I have alluded to before, business blogging communities can be a great platform to support companies' thought leadership activities. The guys at EDS have obviously read my post as they launched their Next Big Thing Blog yesterday. Read More... Posted 16 June 2005 10:42 by Niall Cook | 1 Comments Filed under: Marketing Technology, Blogging Communities

• Personalise me!

  Following the coverage of Ketchum's Personalized Media service, I have been asked by a few people why Hill & Knowlton hasn't done something similar yet. My response can be summarised as follows... Read More... Posted 14 June 2005 16:36 by Niall Cook | 2 Comments Filed under: Marketing Technology, Blogging Communities, Podcasting

• Cheers, Nev!

  The ubiquitous Neville Hobson sums up his final day on board the Oriana, the floating venue for the Communication Directors Forum. I have already been passed an enquiry from someone who attended Neville's workshop. In their words, he "completely opened my eyes" to new communication technologies. Read More... Posted 10 June 2005 20:16 by Niall Cook | 0 Comments Filed under: Miscellaneous, Marketing Technology, Blogging Communities

• UPS interactive communications director: blogging is not fundamental

  In an opinion piece at iMedia Connection, UPS' director of interactive communications, Robert Manning, urges digital marketers to stop chasing fads such as blogging without first focusing on the fundamentals of digital marketing and identifying the inherent qualities of the medium that warrant an even larger share of the overall marketing spend. Read More... Posted 10 June 2005 14:44 by Niall Cook | 1 Comments Filed under: Marketing Technology, Blogging Communities

• Show me yours and I'll show you mine...

  Plaxo's Mark Jen calls for a site that collects different blogging policies. But why stop at blogging policies? How about getting companies to share all their other corporate policies? Read More... Posted 07 June 2005 08:52 by Niall Cook | 1 Comments Filed under: Miscellaneous, Marketing Technology

• A comparison of blogging policies

  Fredrik Wackå has published a very thorough comparison of eight corporate blogging policies (our own included) over on his CorporateBloggingBlog. Read More... Posted 06 June 2005 16:07 by Niall Cook | 0 Comments Filed under: Marketing Technology, Blogging Communities

• Yahoo!'s blogging policy

  You may already have seen that Yahoo! have published their personal blog guidelines (in PDF) (if not, the relevant postings are here, here and here). Now I've had chance to read the guidelines themselves (and Jeremy Zawodny's own advice), there are a few differences between their guidelines and our own that I thought noteworthy. Read More... Posted 03 June 2005 14:18 by Niall Cook | 2 Comments Filed under: Marketing Technology, Blogging Communities