August 2005 - Posts

• Brand blogging in Asia

  A couple of contrasting blogging stories from companies using blogging to create community around their brands in Asia. In Malaysia, Sunsilk is running a mini TV series to promote the brand to teens and young adults. Impian Illyana, a 5-minute programme Read More... Posted 25 August 2005 10:11 by Niall Cook | 1 Comments Filed under: Branding, Marketing Technology, Blogging Communities

• Help me with some research

  As part of an article I am writing for Global PR Blog Week 2.0 , I'd appreciate your help by completing this short survey on different marketing services industries and the extent to which they should practice what the preach / eat their own dog food Read More... Posted 23 August 2005 21:51 by Niall Cook | 1 Comments Filed under: Miscellaneous

• Welcome PR Week readers

  PR Week carries a nice story from Keith O'Brien and Ian Hall regarding our blogging community. Below is a quick guide for those who have never visited a blog before. Hill & Knowlton believes that blogs have the potential to become powerful communications Read More... Posted 18 August 2005 09:39 by Niall Cook | 1 Comments Filed under: Blogging Communities, Collective Conversation

• The men from Adobe, they say yes

  In contrast to my last post , Adobe have recently launched a blogging community at blogs.adobe.com . At the moment, they have seven bloggers: Gavin McKenzie John Nack , a product manager for Photoshop Mark Niemann-Ross , an Adobe Developer Evangelist Read More... Posted 18 August 2005 09:10 by Niall Cook | 0 Comments Filed under: Marketing Technology, Blogging Communities

• The man from Deloitte, he say no

  Seems slightly bizarre to be reporting on a company not setting up a blog, but I found this snippet from Shel Holtz interesting. Let me preface these thoughts by saying I am not advocating that every business should blog. You need to reach your own decisions, Read More... Posted 16 August 2005 19:29 by Niall Cook | 2 Comments Filed under: Blogging Communities

• Sharing the knowledge

  Another key Hill & Knowlton executive has joined our blogging community, Collective Conversation . Ted Graham , our Worldwide Director of Knowledge Management , has created a blog to share his experience on social network analysis and knowledge management. Read More... Posted 16 August 2005 09:41 by Niall Cook | 0 Comments Filed under: Collective Conversation

• The benefits of blogging communities for charities

  Update : Nancy White , a member of the design and support team for the site, has some additional background . I just heard about a blogging community that has been set up by the March of Dimes charity in the US (roughly equivalent to Tommy's here in the Read More... Posted 15 August 2005 14:34 by Niall Cook | 4 Comments Filed under: Blogging Communities

• A great response

  I just wanted to thank those who posted about our announcement at the beginning of the week. I can assure you that you're providing a great source of encouragement, as well as showing us that a) we made the right decision, and b) it's worth pushing some Read More... Posted 12 August 2005 10:04 by Niall Cook | 0 Comments Filed under: Miscellaneous, Marketing Technology, Blogging Communities

• Risen from the ashes

  I'd better be careful with any references to cricket until we know which way this is going to go, but a warm welcome to Collective Conversation to my Australian colleagues. They have run a series of seminars in Sydney, the latest of which was about blogging, Read More... Posted 11 August 2005 10:14 by Niall Cook | 0 Comments

• A refreshing change

  I'm pleased to be welcoming a new blogger to Hill & Knowlton's Collective Conversation within just 24 hours of our official announcement . David Ferrabee , Managing Director of the Change & Internal Communications practice in the London office, is up Read More... Posted 10 August 2005 13:47 by Niall Cook | 0 Comments Filed under: Miscellaneous

• Hill & Knowlton gets blogging

  We officially announced our blogging community to all our 1500+ staff in 38 countries today (although Steve "bloodhound" Rubel already sniffed it out, thanks to this post). Read More... Posted 09 August 2005 09:45 by Niall Cook | 6 Comments Filed under: Miscellaneous, Branding, Marketing Technology, Blogging Communities

• Bloggers need media training too

  The very public spat between Microsoft's über-blogger, Robert Scoble , and The Register's Andrew Orlowski continues to do the rounds. I haven't been following it in intricate detail (there are many others who are commenting), but it seems to boil down Read More... Posted 01 August 2005 09:59 by Niall Cook | 5 Comments Filed under: Miscellaneous