Hill & Knowlton gets blogging

We officially announced our blogging community to all our 1500+ staff in 38 countries today (although Steve "bloodhound" Rubel already sniffed it out, thanks to this post).
 
Every employee is being encouraged to complete a slightly tongue-in-cheek questionnaire, which provides them with an assessment of whether they have the desire or time to blog for our brand.
 
Feel free to give it a go yourself - it's open to everyone (you just won't be able to apply for a blog unless you work for us).
 
We have two inaugural blogs, but I'm looking forward to welcoming some new team and individual blogs over the coming weeks.

Published 09 August 2005 09:45 by Niall Cook

Filed under: Miscellaneous, Branding, Marketing Technology, Blogging Communities

Comments

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  Guillaume du Gardier said:

  Welcome in the blogosphere PR folks, wish you all the best for the launch of this new community of bloggers !
  August 9, 2005 14:53
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  Drew B's take on tech PR said:

  What a great initiative. If only more tech PR agencies were doing this.
  August 10, 2005 09:11
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  Marketing Technology said:

  I'm pleased to be welcoming a new blogger to Hill & Knowlton's Collective Conversation within just 24...
  August 10, 2005 14:05
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  Marketing Technology said:

  I'd better be careful with any references to cricket until we know which way this is going to go, but...
  August 11, 2005 10:22
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  Marketing Technology said:

  I just heard about a blogging community that has been set up by the March of Dimes charity in the US...
  August 15, 2005 15:14
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  Marketing Technology said:

  Back in the early days of this blog, I regularly opined on the benefits of business blogging communities over individual blogs. As it turned out, this was what eventually drove us to launch our own business blogging community rather than have our staff setting up Typepad accounts left, right and centre.
  November 8, 2005 12:12