October 2005 - Posts

• Put the Conversation Gap code on your blog

  A few people have asked me to share the code for the Conversation Gap tool we created yesterday. I'm more than happy to do so, but I also want to keep developing it. Therefore, if you would like to include it on your site, just include the following code Read More... Posted 28 October 2005 10:45 by Niall Cook | 2 Comments

• Too lazy to blog? Try this

  Engadget alerts us to the gift that will surely make the top of every reluctant blogger's Christmas list, the "Tool for Armchair Activists" from Troika. Consisting of an embedded mobile phone and megaphone, Troika suggest that it could be "strapped to lamposts in front of pro-eminent buildings like the House [sic] of Parliament, or other institutional buildings in front of which many protests occur." Read More... Posted 28 October 2005 08:58 by Niall Cook | 0 Comments Filed under: Marketing Technology

• Join the Conversation Gap

  Steve Rubel has just shared his methodology for illustrating what he calls the "Conversation Gap". But come on, Steve. This is the web. Don't give us a load of complex instructions. Give us a clever web-based tool where we can enter all our terms, and then the name of the brand, and create the graph automatically. Read More... Posted 26 October 2005 16:37 by Niall Cook | 2 Comments Filed under: Miscellaneous, Marketing Technology

• Time for some controversy?

  Easton Ellsworth recently reviewed Hill & Knowlton's professional blogging community, Collective Conversation, of which this blog is part. Read More... Posted 26 October 2005 14:51 by Niall Cook | 1 Comments Filed under: Blogging Communities, Collective Conversation

• Product recalls - don't forget the solution

  Our crisis communications experts do incredible work in helping companies who experience the misfortune of having to recall a product communicate the problem and solution properly to everyone involved. Interesting then to experience the approach first hand from Fiat UK, the manufacturer of my Ulysse MPV. Read More... Posted 20 October 2005 14:20 by Niall Cook | 4 Comments Filed under: Miscellaneous

• Is everybody really stupid?

  Reading an interview with Chris Addison in this weekend's Guardian, the stand-up comedian and actor who plays Ollie Reeder in BBC4's The Thick of It (good old Beeb - you can even watch the latest episode online), I was struck by a quote in response to a comment made about it being easy to mistake him for "some high-brow comic turn appealling to an audience of intellectuals" Read More... Posted 18 October 2005 20:38 by Niall Cook | 0 Comments Filed under: Miscellaneous, Marketing Technology

• Updated design

  For the benefit of those using an RSS reader, you may like to know that we updated the design of Collective Conversation a little. Read More... Posted 18 October 2005 15:19 by Niall Cook | 2 Comments Filed under: Collective Conversation

• Are you listening to your long tail?

  Almost a week ago, I asked what had happened to trackbacks on GM's seminal FastLane blog. Yesterday, Tonja Deegan of MS&L Blogworks - the agency behind the blog - responded in my comments. Read More... Posted 18 October 2005 09:13 by Niall Cook | 2 Comments Filed under: Marketing Technology

• GM FastLane trackbacks

  Is it just me, or have all trackbacks to the GM FastLane blog before September gone AWOL? Read More... Posted 12 October 2005 14:02 by Niall Cook | 1 Comments Filed under: Miscellaneous, Marketing Technology

• 100 not out!

  You may have noticed a little hiccup in my blogging over the last week. In part this has been down to some pretty demanding workshops and clients, but I have also been conscious that this was to be my hundredth post on this blog and I wanted to mark the occasion in a special kind of way. Read More... Posted 12 October 2005 09:25 by Niall Cook | 4 Comments Filed under: Miscellaneous

• Web 2.0 is just hot air

  Somebody give Rick Segal some stock options! Finally someone has the balls to say that Web 2.0 is all hot air. Read More... Posted 04 October 2005 09:01 by Niall Cook | 8 Comments Filed under: Miscellaneous, Marketing Technology