In my last post I promised to be controversial. But this post isn't. How's that for controversy, Easton?

Steve Rubel has just shared his methodology for illustrating what he calls the "Conversation Gap". His post explains in exact detail how to create a graph using IceRocket's Blog Trend Tool that shows the difference between all the conversations taking place where a specific brand isn't mentioned and the ones where it is. The idea is that the bigger the gap, the more the brand in question should be listening to and engaging in the conversations they're missing out on.

But come on, Steve. This is the web. Don't give us a load of complex instructions. Give us a clever web-based tool where we can enter all our terms, and then the name of the brand, and create the graph automatically.

Oh look, we've just done it (could be a bit slow - dependent on IceRocket, so please be patient):