November 2005 - Posts

• Quality or quantity?

  One of the questions I get asked most frequently by my colleagues, and the one which is the most difficult to explain, is the old "yes, but how many people actually read these blogs?" Read More... Posted 28 November 2005 16:41 by Niall Cook | 2 Comments Filed under: Marketing Technology

• Can't we all find a way to get along?

  When I first started in this industry, I quickly learnt that the average ego size in PR is disproportionate to the rest of the world. Now it appears that PR bloggers are a representative sample of this particular universe. Read More... Posted 28 November 2005 14:09 by Niall Cook | 5 Comments Filed under: Miscellaneous

• Google's getting too clever for its own good

  My colleagues recently reported on the new services that Google keeps launching (and in some cases, suspending), but are they taking their eye off the core product - search - in the process? Read More... Posted 23 November 2005 14:15 by Niall Cook | 0 Comments Filed under: Miscellaneous, Marketing Technology

• SixApart catches on to business blogging communities

  Anil Dash, writing on the SixApart ProNet blog says, "many companies need to start a number of blogs." Welcome to the party, guys. Read More... Posted 15 November 2005 11:48 by Niall Cook | 3 Comments Filed under: Marketing Technology, Blogging Communities

• Crisis Management 2.0

  Imagine you created one of the most successful blogging platforms in history, used by millions. Imagine your service was so successful that your infrastructure simply couldn't cope with your existing customers, let alone new ones. Imagine that you needed time to put new infrastructure in place and that your service was still going to be patchy. Imagine you were facing a major customer service crisis and the potential collapse of your business as a result. What would you do? Read More... Posted 15 November 2005 09:55 by Niall Cook | 0 Comments Filed under: Marketing Technology

• UK bloggers: We're missing you

  In an otherwise accurate and - for those of us trying to educate marketers and communicators about consumer generated media and marketing in the UK - somewhat disheartening analysis of the European blogosphere, Richard Edelman asserts that "most blogs in the UK are on technology". Read More... Posted 15 November 2005 09:05 by Niall Cook | 0 Comments Filed under: Marketing Technology

• We will remember them

  In this always-on age of blogs, consumer-generated marketing, social software and the like, it's easy to forget those whose days did not consist of getting up, checking their RSS feeds, downloading a few podcasts to their iPod, chatting to their friends about Web 2.0, and debating whether to call people users, participants or amateurs. Read More... Posted 11 November 2005 09:02 by Niall Cook | 1 Comments Filed under: Miscellaneous

• Blogging communities revisited

  Back in the early days of this blog, I regularly opined on the benefits of business blogging communities over individual blogs. As it turned out, this was what eventually drove us to launch our own business blogging community rather than have our staff setting up Typepad accounts left, right and centre. Read More... Posted 08 November 2005 11:30 by Niall Cook | 2 Comments Filed under: Marketing Technology, Blogging Communities

• Fight fire with fire

  I did Kevin Allison, the author of the FT article that was the subject of my last post, a great disservice. The disappointment of seeing the ubiquitous Kryponite lock story yet again meant that I missed this gem... Read More... Posted 04 November 2005 15:42 by Niall Cook | 0 Comments Filed under: Miscellaneous, Marketing Technology

• Let employees do your blogging

  There's an interesting article in today's Financial Times by Kevin Allison, titled Who's afraid of the big, bad blog? The main point of the story seems to be that letting employees blog could be the key for companies being successful in the blogosphere. Read More... Posted 04 November 2005 13:18 by Niall Cook | 1 Comments Filed under: Miscellaneous, Marketing Technology, Blogging Communities

• Five things that communicators should do about blogging

  At our IPRA Summit workshop on blogging yesterday, we had a great turnout and some good questions. I thought I'd share the five things that I told the audience they should do. Read More... Posted 04 November 2005 10:09 by Niall Cook | 2 Comments Filed under: Marketing Technology, Blogging Communities

• BBC offering audio and video news via RSS - ish

  I got very excited when I saw this, until I realised that the BBC has decided not to use RSS enclosures to deliver audio and video news direct to feed subscribers, but just provide links back to their own "BBC News Player". Read More... Posted 04 November 2005 09:48 by Niall Cook | 4 Comments Filed under: Podcasting

• The future of PR

  Before his death in 2000, Canadian politician Pierre Trudeau labelled his homeland as a country whose main exports are hockey players and cold fronts. Well Mr Trudeau, you can add my Canuck colleague Brendan Hodgson's latest blog post to that list. Read More... Posted 02 November 2005 14:42 by Niall Cook | 2 Comments Filed under: Marketing Technology

• Conference calls

  Elizabeth Albrycht, Glenn Manoff, Loic Le Meur and I will be speaking at the IABC EuroComm opening plenary on December 1 in Paris. To get into the swing of things, we want to start the debate early by creating The Plenary Panel blog. Read More... Posted 01 November 2005 15:57 by Niall Cook | 0 Comments Filed under: Miscellaneous, Marketing Technology