04 November 2005 - Posts

• Fight fire with fire

  I did Kevin Allison, the author of the FT article that was the subject of my last post, a great disservice. The disappointment of seeing the ubiquitous Kryponite lock story yet again meant that I missed this gem... Read More... Posted 04 November 2005 15:42 by Niall Cook | 0 Comments Filed under: Miscellaneous, Marketing Technology

• Let employees do your blogging

  There's an interesting article in today's Financial Times by Kevin Allison, titled Who's afraid of the big, bad blog? The main point of the story seems to be that letting employees blog could be the key for companies being successful in the blogosphere. Read More... Posted 04 November 2005 13:18 by Niall Cook | 1 Comments Filed under: Miscellaneous, Marketing Technology, Blogging Communities

• Five things that communicators should do about blogging

  At our IPRA Summit workshop on blogging yesterday, we had a great turnout and some good questions. I thought I'd share the five things that I told the audience they should do. Read More... Posted 04 November 2005 10:09 by Niall Cook | 2 Comments Filed under: Marketing Technology, Blogging Communities

• BBC offering audio and video news via RSS - ish

  I got very excited when I saw this, until I realised that the BBC has decided not to use RSS enclosures to deliver audio and video news direct to feed subscribers, but just provide links back to their own "BBC News Player". Read More... Posted 04 November 2005 09:48 by Niall Cook | 4 Comments Filed under: Podcasting