21 December 2005 - Posts

• Trackback to any web page

  I expect there to be quite a bit of nervous shuffling when the world's marketing directors see the latest Firefox extension from Google in action. Called Blogger Web Comments , its name is a little misleading. Installing it will actually shows you what Read More... Posted 21 December 2005 15:30 by Niall Cook | 4 Comments Filed under: Branding, Marketing Technology

• "Banning" viral advertising

  The BBC reports that a viral video advertising a new game "has been banned" by the Advertising Standards Authority . As it turns out, the action has been taken on the basis of one complaint from a journalist in Middlesex. This is apparently the first Read More... Posted 21 December 2005 14:54 by Niall Cook | 2 Comments Filed under: Miscellaneous

• The difference between Yahoo! and Google

  Both Yahoo! and Google have published their top news searches of 2005. Interesting to see the differences (I've highlighted those that appear in both lists). # Yahoo! Google 1 Tsunami Janet Jackson 2 Iraq Hurricane Katrina 3 Michael Jackson trial Tsunami Read More... Posted 21 December 2005 13:00 by Niall Cook | 0 Comments Filed under: Miscellaneous

• Predictions revisited

  In a comment on my last post Stephen Davies warns that PR is just as likely to mis-use blogs as advertising. I'm not so sure. I think the PR industry has given a pretty good account of itself so far. Read More... Posted 21 December 2005 09:34 by Niall Cook | 2 Comments Filed under: Marketing Technology, Collective Conversation