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Marketing Technology

 
Combining marketing and technology to develop new markets and grow existing ones

18 April 2005 - Posts

  • Steve Rubel: That's all folks!

    Steve Rubel lashes out at what he calls character blogs, on the occasion of the demise of the Captain Morgan blog. Whilst I generally agree, what really caught me was his assertion that "character blogs are a waste of time because a character is not and never will be human". Is Steve really telling us that blogs are too worthy to be used for entertainment purposes? Read More...