I love the Financial Times. They always make me feel good about the crap I've been spouting at my ever-sceptical colleagues for the last two years. In this case it's Scott Morrison, the tech industry watcher in the US for the FT, who pens "The rise of the corporate blogger" in the Business Life section (see page 12, or available online). Unsurprisingly focused on tech companies, he nevertheless gives a good round-up of why executives need to understand corporate blogging.
Read More...