Phew, what a weekend. We're finally live with our latest Corporate Reputation Watch study, 'Return on Reputation'. Following the early findings I wrote about last week, you can now get hold of a summary, key findings, commentary and charts at http://www.hillandknowlton.com/crw (no registration required).

If you just want to download the report, go here (there are also specific versions for different sectors and regions).

There's too much in there for me to try and summarise here (and to be honest, I'm fed up of looking at it ;-) ), but here's one chart that I know will interest you. We asked analysts how important different sources were as reliable providers of information about companies. The response for "blogs" is quite intriguing.

What I find most interesting is the 17% of analysts who actually thought that blogs were a "fairly important" or "very important". Compared to other sources, it is admittedly very low, but it shows that there are at least some analysts out there who understand the impact that negative buzz can have on the reputation of a company.