An update on LG's blogging programme

A while back I mentioned a blogging assignment we have been undertaking for Korean mobile phone giant LG.

The campaign (and supporting blog) is running well, and I thought it would be worth sharing some of our observations so far, for those thinking about stepping out into the realm of blogger relations (or - as is usually the case - not).

1. The bloggers you identify as the most influential are not always the most likely to use their blogs to report their feedback.
2. A brand cannot blog - only people can.
3. A video that one blogger included in his review of the phone was posted on YouTube, and has been viewed almost 22,000 times in a week.
4. The same guy's review was posted to Digg, receiving 1,285 diggs and 113 comments.
5. A leading technology portal emailed asking us to mention their review on our blog.
6. We're #6 on Google for lg chocolate review.
7. One blogger sent us 2,250 referrals.

And we're still learning...

UPDATE 20 May 2006: Stephen Davies offers an in-depth analysis of these observations.

Published 19 May 2006 10:38 by Niall Cook

Filed under: Marketing Technology, Social Media

Comments

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  Brendan Hodgson said:

  Or is there?... but is it simply about finding the right combination of transparency, credibility,...
  May 19, 2006 14:20
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  John Bell said:

  Great to see this update. i believe this type of initiative is critical to brands now, especially companies that may be nervous about this space (nervous about what might happen, what might happen if they don't "try and learn". Now, how do we report "outcomes" vs. "outputs". Some clients are patient on this issue, others, not so much...
  May 19, 2006 14:26
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  Niall Cook said:

  Thanks Brendan.
  
  Agreed, John. I find it odd that we want to measure blogging "outcomes" already though - after 70 years we still can't agree how to measure  them for PR!
  May 19, 2006 15:11
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  One By One Media » The Power of the Blog said:

  PingBack from http://www.onebyonemedia.com/2006/05/19/the-power-of-the-blog/
  May 19, 2006 23:34
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  Sherrilynne Starkie said:

  Thanks for sharing this. Getting to see quantified results of our activities is always useful. Clients cannot fail to see the value.
  May 20, 2006 08:23