PC maker Dell - the subject of many presentations (my own included) on how
not to engage with the blogosphere -
has set up a blog.
Jeff Jarvis - possibly Dell's most vocal online detractor - isn't impressed:
The subtitle is "direct conversations with Dell" but this is as much a conversation as yelling at a brick wall. There is not one link there. It’s filled with promotions for Dell's wonderfulness.
He advises: "The conversation is already happening out there without you. Join in that conversation."
He has a point. There are seven posts currently, and only one of those has a link to another site - and that's dell.com!
A bit of free (UPDATE: and friendly, just in case you're mistaking me for one of the lynch-mob) advice for Dell:
- Good communication is 80% listening and 20% talking. UPDATE: Check. Seems like they are listening and linking.
- A blog is not just another distribution channel down which to shove your messages - it's an engagement channel
- People are asking questions in your comments about issues that matter to them. Take note of that, and make sure you respond
- You have called your blog "one2one" - you'll need to make sure it lives up to its name.