26 April 2006 - Posts

• Don't talk to me about loyalty

  How do brands expect loyalty from existing customers when they only favour new ones? This is a question I often think about when dealing with companies in the financial services sector, but I never expected it in the breakdown and recovery market. For Read More... Posted 26 April 2006 10:44 by Niall Cook | 3 Comments

• Is BBC 2.0 a good thing?

  Am I the only one to be a little disturbed about the BBC's announcement to rebuild its website around user-generated content? Call me old-fashioned, but I rather like the fact that there is a clear dividing line between the quality journalism that the Read More... Posted 26 April 2006 10:11 by Niall Cook | 4 Comments