22 September 2006 - Posts

• Account Managers vs. Project Managers

  When I constantly bang on about project managers and account managers being pathologically different species, people often ask me what I think the difference actually is. This is the most succinct definition I can get: Project managers are paid to tell Read More... Posted 22 September 2006 14:40 by Niall Cook | 6 Comments Filed under: Miscellaneous

• Should I send products to bloggers?

  Scoble nails it : A lesson to corporate types: it’s good to catalyze conversations by sending out free stuff, but only if you’re pretty sure you’re already best of breed. I'm not sure you need to be best of breed, but if you are going to send free products Read More... Posted 22 September 2006 09:47 by Niall Cook | 4 Comments Filed under: Social Media