After a very pleasant break we're back with a vengeance, and a new campaign for our favourite Korean client, LG.
You may recall me writing about the blogger relations campaign we undertook for the LG's of the uber-cool Chocolate phone. Well we're at it again - this time for the second phone in the same Black Label Series, named Shine. We'll be using some of the now tried and tested techniques and a few new ones too.
The first step is sending sample phones to bloggers (how "old" social media...). As well as identifying those we think might appreciate it, this time we're inviting interested bloggers to apply for a review unit. The criteria for selection form the basis of our first post on the new Shine Blog.
If you have an audience that meets these criteria, feel free to blog about it. Maybe you meet the criteria yourself, in which case send in an application.