11 October 2007 - Posts

• Digipalooza: What clients want, now!

  Claudia Husemann brings everyone back down to earth and reminds us that clients still want what they've always wanted: Communication that moves audiences in support of business objectives. She asks us not to forget some fundamental principles: Substance Read More... Posted 11 October 2007 23:22 by Niall Cook | 1 Comments Filed under: Digipalooza

• Digipalooza: Social media 101

  I was co-presenting this session so it was kind of difficult to live blog it, but I see that Gaylene has already written it up . Next up: What clients want now! Read More... Posted 11 October 2007 23:02 by Niall Cook | 0 Comments Filed under: Digipalooza

• Digipalooza: The importance of digital

  Following a nice video montage of some of the social media undertaken by Hill & Knowlton's digital practices over the last 12 months, big chief (executive) takes to the podium to talk about the importance of digital. A show of hands demonstrates that Read More... Posted 11 October 2007 22:03 by Niall Cook | 2 Comments Filed under: Digipalooza

• Digipalooza: The new rules of PR

  David is the author of The New Rules of Marketing and PR and the Web Ink Now blog. He starts by asking anyone who's been in the PR business more than 10 years to sit by the exits, just in case they find what he has to say unsettling... What is PR? That's Read More... Posted 11 October 2007 20:21 by Niall Cook | 5 Comments Filed under: Digipalooza

• Digipalooza: Coping with a world where messages don't matter

  Paul Gillin is the author of The New Influencers , and promises to put some of the stuff that David showed into context. Paul played the audio of the call Vincent Ferrari made to AOL to cancel his account. Many people outside the US hadn't heard it. Fantastic! Read More... Posted 11 October 2007 19:08 by Niall Cook | 3 Comments Filed under: Digipalooza

• Digipalooza: The new marketing environment

  David Muir from WPP starts by apologising for his Scottish accent. By the end of this year 7% of marketing expenditure will be spent online. In the UK, 18% of all advertising revenues will be placed online. Lots more charts showing rises when it comes Read More... Posted 11 October 2007 17:58 by Niall Cook | 5 Comments Filed under: Digipalooza

• Digipalooza: Welcome

  Julie Atherton, worldwide director of Hill & Knowlton's digital practice welcomes delegates from all over the world (about 40-50 in the room by the look of it and every continent is represented), including those who work in the digital practices and Read More... Posted 11 October 2007 17:02 by Niall Cook | 2 Comments Filed under: Digipalooza

• Digipalooza: Today's Agenda

  If you read my previous post , you'll know that today is the start of Hill & Knowlton's global internal digital communications conference, Digipalooza . It was great to meet up with faces old and new when I arrived last night (many of them Collective Read More... Posted 11 October 2007 15:26 by Niall Cook | 0 Comments Filed under: Digipalooza