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• Disintermediating the Intermediaries

  At last week's Digipalooza conference , I made a comment about one of the threats to the PR industry from digital communications being that it disintermediates intermediaries, of which PR firms are one. A colleague in attendance recently asked me to qualify Read More... Posted 19 October 2007 09:03 by Niall Cook | 4 Comments Filed under: Digipalooza

• Digipalooza: Wrap Up

  Sitting in the British Airways lounge in Phoenix airport waiting for my 10 hour flight back the UK, I thought I'd attempt to wrap up the events of the last 48 hours. This afternoon was pretty much a discussion session around some of the issues raised Read More... Posted 13 October 2007 02:28 by Niall Cook | 2 Comments Filed under: Digipalooza

• Digipalooza: UK

  Missed a couple of sessions unfortunately to deal with something else, but back to see what's been happening in the UK. They've put together a funky video of the work they've been doing over the last year or so for clients such as Servier, Youth Active Read More... Posted 12 October 2007 19:26 by Niall Cook | 2 Comments Filed under: Digipalooza

• Digipalooza: Australia

  Matt Overington continues the theme of integration as he opens his session on digital in the Sydney office. He calls it "horizontal client work", which has also led to some "vertical client work" - i.e. companies knocking on the door Read More... Posted 12 October 2007 18:09 by Niall Cook | 1 Comments Filed under: Digipalooza

• Digipalooza: Belgium

  With an unpronouncable (and just as unspellable) surname, Tom Meyendonckx provides some facts and figures about Belgium. There are three official languages in Belgium: Flemish, French and German (60%, 35% and 5% respectively), although in business people Read More... Posted 12 October 2007 17:29 by Niall Cook | 2 Comments Filed under: Digipalooza

• Digipalooza: Malaysia & Singapore

  First up is Justin Then from our Malaysia office. He starts by giving us a run down of the state of the blogosphere in his country. So far, he reckons that governments and corporate have ignored the blogosphere. Corporates are coming round, and think Read More... Posted 12 October 2007 17:19 by Niall Cook | 4 Comments Filed under: Digipalooza

• Digipalooza: Day Two

  Today we say goodbye to our 'digital mavens' from the US, and knuckle down to a series of presentations from every single market where we have dedicated digital experts. There are a few bleary eyes in the room, but I'm sure that's down to jet lag kicking Read More... Posted 12 October 2007 16:56 by Niall Cook | 0 Comments Filed under: Digipalooza

• Digipalooza: Digital crisis issues management

  Brendan Hodgson is the last speaker of the day (thank god). It's kind of hard to report on Brendan's presentation as he's showing us a series of examples of how companies are now in the hands of consumers and citizen journalists when a crisis hits. The Read More... Posted 12 October 2007 00:50 by Niall Cook | 3 Comments Filed under: Digipalooza

• Digipalooza: Marketing communications and digital

  You can tell it's getting towards the end of the day, as there's much more laughter in the room. People getting ready to let their hair down tonight, no doubt. But Melissa has a serious point to make, so stop it for a minute. She wants to talk about integration. Read More... Posted 12 October 2007 00:22 by Niall Cook | 1 Comments Filed under: Digipalooza

• Digipalooza: What clients want, now!

  Claudia Husemann brings everyone back down to earth and reminds us that clients still want what they've always wanted: Communication that moves audiences in support of business objectives. She asks us not to forget some fundamental principles: Substance Read More... Posted 11 October 2007 23:22 by Niall Cook | 1 Comments Filed under: Digipalooza

• Digipalooza: Social media 101

  I was co-presenting this session so it was kind of difficult to live blog it, but I see that Gaylene has already written it up . Next up: What clients want now! Read More... Posted 11 October 2007 23:02 by Niall Cook | 0 Comments Filed under: Digipalooza

• Digipalooza: The importance of digital

  Following a nice video montage of some of the social media undertaken by Hill & Knowlton's digital practices over the last 12 months, big chief (executive) takes to the podium to talk about the importance of digital. A show of hands demonstrates that Read More... Posted 11 October 2007 22:03 by Niall Cook | 2 Comments Filed under: Digipalooza

• Digipalooza: The new rules of PR

  David is the author of The New Rules of Marketing and PR and the Web Ink Now blog. He starts by asking anyone who's been in the PR business more than 10 years to sit by the exits, just in case they find what he has to say unsettling... What is PR? That's Read More... Posted 11 October 2007 20:21 by Niall Cook | 5 Comments Filed under: Digipalooza

• Digipalooza: Coping with a world where messages don't matter

  Paul Gillin is the author of The New Influencers , and promises to put some of the stuff that David showed into context. Paul played the audio of the call Vincent Ferrari made to AOL to cancel his account. Many people outside the US hadn't heard it. Fantastic! Read More... Posted 11 October 2007 19:08 by Niall Cook | 3 Comments Filed under: Digipalooza

• Digipalooza: The new marketing environment

  David Muir from WPP starts by apologising for his Scottish accent. By the end of this year 7% of marketing expenditure will be spent online. In the UK, 18% of all advertising revenues will be placed online. Lots more charts showing rises when it comes Read More... Posted 11 October 2007 17:58 by Niall Cook | 5 Comments Filed under: Digipalooza