Remember when Andre Agassi had long, bleached hair? And he thought it was cool to wear all the colours of the emergency services? I seem to recall a TV ad for Coke or Pepsi or something where he asked “Wanna play rock n’roll tennis?” then played air guitar with his tennis racquet (as, let’s admit it, we are all wont to do once in a while).
Rock n’roll tennis?
Rock n’roll internal comms?
My thinking is, if tennis can be made cool then there’s hope for internal comms. Let’s see how it goes.