It’s claimed Al Gore’s latest venture, a 24-hour series of rock concerts set for 7 July, could be seen by two billion people.
Those who regularly read this blog might think me flippant or self-indulgent for writing about rock n’roll in a serious blogging community.
But I’m dead serious.
Rock n’roll is the greatest communications channel. Rock has been harnessed in the cause of Bangladesh, Ethiopia, Third World debt, AIDS, and now the power of Rock is set to be harnessed to save us from Global Warming.
"In order to solve the climate crisis, we have to reach billions of people," Gore said.
How do you reach billions? Music.