I read about a great campaign that you have to check out. The idea is awesome, and positions Hyundai as a car company who is targeting the youth/media savvy consumer and speaking in their language by creating a campaign that only works by using social networking sites like MySpace, YouTube, Facebook and more.
This is a great example of a company who doesn’t care if the majority of consumers won’t “get it,” their desired audience will get it, love it and run with it. Something to keep in mind when developing your next campaign – how much does it really live and breath in the world of your intended audience?
Comment Notification
If you would like to receive an email when updates are made to this post, please register here
Subscribe to this post's comments using
Comments