I hate to admit it, but I'm a fan of Prom Queen (stop laughing). And if you haven't checked it out, its worth the 90 seconds of your day to just watch one episode, and then you'll only need a few more 90 second snippets of free time to get caught up with the show. Anyone reaching out to Gen Y should take a good look at Prom Queen to see some of the best secrets of building a strong bond in action. Here's a few things to check out:
- Using the right channel. Gen Y is all about the Web and PQ has made a great home online for all to interact and engage with on multiple levels.
- Showing up on MySpace. If Gen Y is all about the Web, than they are freaks about MySpace. There are many other social networking sites but MySpace is still the place to be. PQ has more than 20,000 friends and episodes show up first on MySpace, a small acknowledgment of the importance of the site to this generation.
- Mobile viewing. Consumers can sign-up to watch episodes on their mobile phone through a partnership with one of the biggest mobile operators in the States - Verizon Wireless. The mobile phone is always on with Gen Y and PQ is now one of the first success cases for original mobile TV.
- Speaking the language. Everything about PQ speaks the right language for Gen Y - from the dialogue on the show to the length of each episode to the packaging in general, it all works.
- Embracing audience input. Given the nature of the show, the producers are able to monitor the show forums and receive emails from fans to adapt the storyline, providing the audience with real participation value.
These are just a few things that are making Gen Y, and others, tune in to Prom Queen. Take 90 seconds to check it out; it just may help inspire you when you're creating your next campaign.