August 2007 - Posts

• New Survey Shows Shift in Consumer Media Consumption

  Thanks to our friends at IBM we have a truly global snapshot of the shift in the communications landscape away from TV and to the Internet – something most marketers have seen coming. The findings show 19% of respondents spending six hours or more per Read More... Posted 28 August 2007 23:45 by Ryan Peal | 2 Comments Filed under: Social Networking, Pop Culture, Great PR Practice

• What the Whirlpool VP of Brand Marketing Knows About PR?

  A lot. Jeff Davidoff is the VP of Brand Marketing and Communications at Whirlpool and in my world is a hero. He recently wrote an article for Advertising Age about the power of PR and marketing integration in general – you know there is a shift in the Read More... Posted 21 August 2007 09:34 by Ryan Peal | 2 Comments Filed under: Case Studies, Pop Culture, Great PR Practice

• Dissecting the New Subaru, Fader Magazine Campaign

  I recently read in Advertising Age about a new campaign introduced by Subaru with Fader Magazine – using some classic, tried and tested youth marketing techniques to truly engage with their desired audience. Working with Gen Y is an ongoing challenge Read More... Posted 20 August 2007 07:08 by Ryan Peal | 0 Comments Filed under: Case Studies, Youth Marketing, Pop Culture, Great PR Practice

• New Google News Feature Great for PR People

  A recent announcement by Google provides another way for PR people to help clients tell their side of the story when a company is part of a negative or controversial story. Google is now inviting people and companies who appear in news articles on Google Read More... Posted 17 August 2007 11:37 by Ryan Peal | 0 Comments Filed under: Case Studies, Great PR Practice

• New Survey Proves "It's All About Content"

  A new survey which came out this week from the Online Publishers Association provides further proof that consumers are now seeing the Internet as a major source for content. The survey found a 37% increase in the amount of time consumers spent viewing Read More... Posted 15 August 2007 23:27 by Ryan Peal | 0 Comments Filed under: Great PR Practice

• Naked Lady Soaping Up - Get Inspired

  When you know you need a creative spark or inspiration to get you in the mood, just take a look at this video - simple, brilliant and so creative I can't stand it. Read More... Posted 10 August 2007 07:37 by Ryan Peal | 1 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Pop Culture

• The Seven Deadly Sins of Marketing

  I was reading an article in Advertising Age this past week about “Account Planners” and was a bit surprised at how much the article makes it sound like they do what PR professionals do. The article mentions these guys have to “keep up with fast-changing Read More... Posted 09 August 2007 09:15 by Ryan Peal | 0 Comments Filed under: Great PR Practice

• The Real Gen Y Revealed, Captured On Film

  I came across this photo in one of Australia's top newspapers a few weeks back and I've now used it in many of my presentations about Gen Y and it has become a big hit. This photo is a great snapshot into the spirit and overall attitude and philosophy Read More... Posted 07 August 2007 09:57 by Ryan Peal | 3 Comments Filed under: Social Networking, Youth Marketing, Random Parts of Life, Pop Culture

• Do We Really Need Ads On Our Mobile Phones?

  I know its coming, but I’m not thrilled about it. I had the pleasure of working with Motorola for more than six years and I’ve heard the day is coming for a while now, but I’ve been happy that a delay has occurred. It would be different if companies were Read More... Posted 06 August 2007 11:48 by Ryan Peal | 2 Comments Filed under: Case Studies, Youth Marketing, cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice

• Where to Look for Ideas, Inspirations, Insights, Life

  Part two of my monthly series – helping you out there find cool new places to get your creative groove on. Remember, the more you see, read, watch, listen, experiment, etc., the more your brain is going to be trained to think differently. It’s a great Read More... Posted 01 August 2007 01:25 by Ryan Peal | 5 Comments Filed under: cool stuff, Online Fun, Random Parts of Life, Pop Culture