September 2007 - Posts

• Awesome PR Stunt: World's Biggest Dice Roll

  I love PR stunts that are not only over the top, but that truly and simply "go for it." Some PR stunts look good on paper or when first talked about but then people get nervous and legal teams get involved and before you know it, your PR stunt becomes Read More... Posted 30 September 2007 10:17 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Great PR Practice

• Great Example of How Brands Can Get Out In The World

  It's easy to get trapped in some traditional PR "basics" - news release, media kit, spokesperson, media tour and now a campaign website and the like. Nothing beats getting "out with the people" to surprise your desired audience in fun ways that get them Read More... Posted 26 September 2007 09:35 by Ryan Peal | 0 Comments Filed under: Case Studies, Youth Marketing, cool stuff, Random Parts of Life, Pop Culture, Great PR Practice

• New Subway Campaign: Sandwiches and Superheroes (No More Diet or Weight Loss, Change Your Lifestyle)

  Ask anyone on the street what’s their favourite healthy fast food choice – and almost everyone will say Subway. Recently Subway Restaurants in Australia have stepped up their healthy offerings to more than just fresh, low fat, delicious subs, by ditching Read More... Posted 25 September 2007 08:25 by Ryan Peal | 7 Comments Filed under: Case Studies, Youth Marketing, Random Parts of Life, Great PR Practice

• Australia Bloggers and Websites Ramp Up For Election

  With the upcoming federal election in Australia only weeks away, the Australian blogosphere and websites in general are all getting in on the crystal ball prediction fun. Even the gang here at H&K Australia is getting in on the act, with our own "Election Read More... Posted 24 September 2007 08:08 by Ryan Peal | 0 Comments

• Coca Cola Launches New Music Discovery Sessions

  Continuing Coke’s ongoing connection to music, the company recently announced a new campaign – CokeMusic Discovery Sessions – that will bring together one headliner who personally selects supporting acts from a line-up of unsigned talent that registers Read More... Posted 16 September 2007 09:02 by Ryan Peal | 2 Comments Filed under: Case Studies, Youth Marketing, Random Parts of Life, Pop Culture, Great PR Practice

• Uni Students Go Crazy To Win Dave Matthews Concert

  Music + Uni Students + Mobile Phones = a perfect competition that connects with the desired audience using their favorite way to communicate and in the process reminding people that your phone can do more than just make calls. Launching “The World’s Largest Read More... Posted 12 September 2007 19:09 by Ryan Peal | 1 Comments Filed under: Case Studies, Youth Marketing, cool stuff, Pop Culture, Great PR Practice

• New Survey: Gen Y Influenced By Retailer Environment Policies

  A new survey this week shows Gen Y shoppers loyalty to retailers is connected to company’s environmental record. The survey, conducted by Maritz Research, finds 50% of respondents saying it influences their shopping behavior and 46% said they'd shop at Read More... Posted 09 September 2007 10:42 by Ryan Peal | 0 Comments Filed under: Youth Marketing, Random Parts of Life

• Where to Look for Ideas, Inspirations, Insights, Life (Pt. 2)

  It's that time of month to share my monthly digital guideposts of places I visit to help with idea generation fun. Feel free to add your favourites too. Global TV - this site lets you view live TV from more than 20 countries like China, Japan, Greece, Read More... Posted 03 September 2007 18:02 by Ryan Peal | 1 Comments Filed under: Case Studies, cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice

• Crazy Kids Build Loop On Train Route

  If you need a bit of a break to free your creative spirits . . . Read More... Posted 02 September 2007 18:48 by Ryan Peal | 0 Comments Filed under: cool stuff, Random Parts of Life, Pop Culture