I love PR stunts that are not only over the top, but that truly and simply "go for it."  Some PR stunts look good on paper or when first talked about but then people get nervous and legal teams get involved and before you know it, your PR stunt becomes a PR don't.  The potential brand damage of a watered down stunt can't be scientifically measured, but you just know in your gut that it is going to come across as lame and trying to hard.

Thankfully, the guys and gals at gnuf.com have had a creative and clever vision and have kept to it, probably actually expanded it as the process developed.  I can only imagine the brainstorm session where this idea came about - creating the world's largest and biggest dice roll.  It connects so well with their overall business (that of online gambling/entertainment), drives some great imagery of what this really means and the site pays off with lots of great video and photo content of how this was pulled off.  With the help of a helicopter designed for extreme conditions, the company air-lifted two, two-meter tall dice (each weighing half a ton) -- over a steep snow-packed slope in the mountains outside Nuuk, Greenland.

Consumers can visit the site, just launched last week, and bet (for free) on what the dice results will be - unveiled on the 23rd of October - everyone who submits a winning guess will be entered to win a free trip to Greenland. The company promises more global, grand-scale gaming events will be popping up around the world, so be on the look out for playing cards being dropped from a helicopter next time you are at the beach.

My colleague and fellow blogger Steven Noble said this reminded him of something done a few years back with more of a charity and research angle to it.  A quick search and i found what he was talking about.  A group who wanted to raise money to observe the migratory patterns of the Tasmanian albatross (that's a bird) outfitted 18 with transmitters and found celebrity "owners" for each (including Queen Noor of Jordan and Brian May the guitarist for Queen) - the bird to get from Australia to South Africa the fastest would be named the winner.  A bookmaker accepted wagers on the first albatross to cross the finish line with all proceeds from the wages (more than $55,000) donated to the albatross conservation.

So two great examples of how to get your gambling into your work life.