October 2007 - Posts

• New Study: It’s All About Product Reviews

  A new study by Deloitte has found more and more consumers are having their purchasing decisions based on online reviews. The survey found that nearly two-thirds (62%) of consumers read reviews online. And of those, 82% report that they have helped them Read More... Posted 31 October 2007 18:04 by Ryan Peal | 4 Comments Filed under: Online Fun, Great PR Practice

• World's Largest Pop-Up Book?!

  Just a quick one today to give a big creative gold star to the guys at Lexus for this amazing bit of fun. I've always been a big fan of pop-up books and now my brain is totally buzzing about how to use one in an upcoming campaign. Hmm. Happy Thinking Read More... Posted 25 October 2007 11:05 by Ryan Peal | 1 Comments Filed under: cool stuff, Random Parts of Life

• New McDonalds Billboard is Alive and Growing

  Some days I wish all I was paid to do was to think about outdoor experience marketing, of course I think I’d be good at it, but more importantly, the opportunities are truly endless when you just let your creative juices start flowing. Case in point: Read More... Posted 24 October 2007 15:02 by Ryan Peal | 2 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Great PR Practice

• Youth Marketing Done Right: Quiksilver Surfing DVD

  I love Quiksilver ! The brand stays true to their audience and keeps the credible and authentic vibe running high in everything they do. Case in point: Young Guns 3 (no Emilio Estevez and Kiefer Sutherland aren’t riding the waves) – these young guns are Read More... Posted 19 October 2007 17:34 by Ryan Peal | 5 Comments Filed under: Case Studies, Youth Marketing, cool stuff, Pop Culture, Great PR Practice

• Timberland Marketing Case Study: How To Be A Great Friend of the Environment

  Leave it to a company like Timberland to really show everyone up with their new campaign that is 100% environmentally conscious on every level. There’s something wrong if every company doing business in the world isn’t taking some time to think through Read More... Posted 17 October 2007 17:11 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Pop Culture, Great PR Practice

• Pop Up Brand Efforts Still, Popping Up: Delta Airlines in NYC

  Pop Up retail experience areas were all the rage a few years ago, and I’m happy to report that they are still alive and well. Delta Airlines just announced a new pop-up store experience in NYC, where visitors can stop by the new “Delta SKY 360” to check Read More... Posted 15 October 2007 22:59 by Ryan Peal | 1 Comments Filed under: Case Studies, cool stuff, Pop Culture, Great PR Practice

• The New Marketing Outlet: Your Life

  Today The New York Times has an incredible article taking a closer look at the marketing machine at Nike. The article highlights the shift of the company’s view of advertising, and how those big ad dollars are now being used for consumer campaigns that Read More... Posted 15 October 2007 18:42 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Pop Culture, Great PR Practice

• Shameless Plug - H&K Sydney's Most Award Winning Agency

  Last week something that I of course already thought as an employee of H&K became crystal clear - H&K Sydney does some amazing, award-winning work for our clients. We were honored with three big wins at the Public Relations Institute of Australia's Read More... Posted 11 October 2007 11:16 by Ryan Peal | 0 Comments Filed under: Case Studies, Great PR Practice

• Using Smell To Sell: KFC Case Study

  My friends at Kentucky Fried Chicken (I don't actually know anyone there but since I'm from Kentucky I am a bit biased) are again leading the way in trying new and different things - this time around targeting something we all have, noses. If you have Read More... Posted 06 October 2007 14:59 by Ryan Peal | 3 Comments Filed under: Case Studies, cool stuff