15 October 2007 - Posts

• Pop Up Brand Efforts Still, Popping Up: Delta Airlines in NYC

  Pop Up retail experience areas were all the rage a few years ago, and I’m happy to report that they are still alive and well. Delta Airlines just announced a new pop-up store experience in NYC, where visitors can stop by the new “Delta SKY 360” to check Read More... Posted 15 October 2007 22:59 by Ryan Peal | 1 Comments Filed under: Case Studies, cool stuff, Pop Culture, Great PR Practice

• The New Marketing Outlet: Your Life

  Today The New York Times has an incredible article taking a closer look at the marketing machine at Nike. The article highlights the shift of the company’s view of advertising, and how those big ad dollars are now being used for consumer campaigns that Read More... Posted 15 October 2007 18:42 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Pop Culture, Great PR Practice