Pop Up retail experience areas were all the rage a few years ago, and I’m happy to report that they are still alive and well. Delta Airlines just announced a new pop-up store experience in NYC, where visitors can stop by the new “Delta SKY 360” to check out the airlines new seats, new menu, new features and general route information. On arrival you can kick back on Delta’s all-leather coach class seats and something they call “BusinessElite” seats which (yay) go all the way to a flat position.

Of course you can watch some of the entertainment options and have your favourite Delta flight attendant serve you “chicken or beef” – well, maybe not, but you can get some free coffee and other beverages too. People traveling that day can actually print out a boarding pass, and connected to the site is the AMEX Connectivity Lounge – charge up whatever and use the net for free.  The airline did a similar experience area for the company's low-cost airline spin-off, Song, that didn't stay around too long.

I’m personally a big fan of pop-up or experience areas for brands to really get in touch with their target audiences – let them grab a feel of your brand for a bit. These areas provide an easy way to do consumer testing, try out some new products or build a database by offering something for visitors to win just by signing up. And my bet is that if you check around some high traffic areas you’ll find some empty store fronts ready to host you for a month. Just ask.