Leave it to a company like Timberland to really show everyone up with their new campaign that is 100% environmentally conscious on every level. There’s something wrong if every company doing business in the world isn’t taking some time to think through the impact on the environment or know what its carbon footprint and everything related to the green movement. Timberland is taking the lead at the front of the pack by thinking through every aspect of their world to connect the dots with their hopes of helping the environment anyway they can.

Their new campaign scores big on the environmental report card; here’s a dissection of their new campaign:

• Product – introducing the new Earthkeepers boots, which of course bring the Timberland tradition of high quality boots but with a new environmental twist – 70% of the lining is made up of recycled materials, 30% of the soles are recycled rubber and the cotton canvas is 100% organic.
  
• Advertising – the company is buying power credits purchased from a wind project in Massachusetts to offset the carbon dioxide emissions associated with running ads across the marketing spectrum.
  
• Recycling – the company is heavy on outdoor billboards, and when the campaign ends that material will be transformed into tote bags that the company will see in their stores; and all of the print materials will be recycled as well.