Youth Marketing Done Right: Quiksilver Surfing DVD

I love Quiksilver!  The brand stays true to their audience and keeps the credible and authentic vibe running high in everything they do.  Case in point:  Young Guns 3 (no Emilio Estevez and Kiefer Sutherland aren’t riding the waves) – these young guns are a group of surfers sponsored by Quiksilver who this past year have been living in a house in Sydney. 

The gang takes off to surf some of the best breaks in the region – films all of the footage – and lets consumers vote online for the clips that should be included in the DVD.  Along the way the one and only world champion Kelly Slater comes surfing by for some fun for the DVD, adding some instant starpower for the DVD. 

And, reinforcing the connection of surfing and music, Quiksilver is letting bands upload soundtracks that could be selected to be in the movie!  

The DVD just went on sale at quiksilver and other surf shops across the world – ride the next wave over and check it out.  

Published 19 October 2007 17:34 by Ryan Peal

Filed under: Case Studies, Youth Marketing, cool stuff, Pop Culture, Great PR Practice

Comments

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  55cubes » Blog Archive » Youth Marketing Done Right: Quiksilver Surfing DVD said:

  PingBack from http://55cubes.cn/?p=400

  October 21, 2007 12:56
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  Surfing » Blog Archives » Weisbecker's Back said:

  PingBack from http://www.sportzia.com/blog/Surfing/2007/10/21/weisbeckers-back/

  October 21, 2007 23:14
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  springrules » Blog Archive » Youth Marketing Done Right: Quiksilver Surfing DVD said:

  PingBack from http://springrules.cn/?p=1101

  October 29, 2007 03:48
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  Parker said:

  I think that the surf and skate brands are definitely some of the most forward thinking when it comes to marketing initiatives. Not only are their advertisements in print publications normally wicked in terms of both graphic design and photography

  It's always great to 'meet' another PR person who appreciates surfing real waves as well as the social mediasphere.

  I spent one beautiful summer living in Bondi Beach, and caught my first big waves there. Your Sydney life is enviable, Ryan.

  Cheers,

  Parker

  October 31, 2007 22:55
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  Jenn said:

  I love the action sports industry--especially anything related to a board.  I spent much of my youth ripping out 'cool ads' from Surfer Magazine and wallpapering my room.  I agree this industry is fueled by forward and creative thinking! ..and Quiksilver IS one of the best brands out there, I will defintely check out this movie.

  It's hard to watch surf movies in Beijing, but 'Shelter' (with the best soundtrack) is one that is currently in the player.  If you haven't seen it already...

  November 2, 2007 06:48