November 2007 - Posts

• Very Groovy Music Microsite To Celebrate VW Turning 60

  I am a huge fan of the Volkswagen brand. I think the company always seems to have a great connection to current and future VW fans/drivers in everything the do - their marketing, their product, their showrooms and everything in between. A friend of mine Read More... Posted 20 November 2007 21:37 by Ryan Peal | 1 Comments Filed under: Case Studies, cool stuff, Online Fun, Random Parts of Life, Great PR Practice

• I Love The Chipmunks, And You Can Sound Like One Too

  So you probably have heard that the stars of the small screen in the 80’s – The Chipmunks – are now heading to the big screen this Christmas. I totally sang along to the Chipmunks and yes I have a few of their albums too (you know you did too). That’s Read More... Posted 19 November 2007 22:28 by Ryan Peal | 0 Comments Filed under: Case Studies, Online Fun, Pop Culture, Great PR Practice

• Lufthansa Campaign Taps Great Human Nature of Rumours and Stereotypes

  I recently came across a great social media campaign by Lufthansa called RumourTravels that banks on the human nature of all of us to love rumours and to totally believe in traditional stereotypes of the world around us. The site launched with three great Read More... Posted 17 November 2007 22:05 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, cool stuff, Online Fun, Great PR Practice

• H&K Australia Named "APAC Consultancy Of The Year"

  Yes, another shameless plug, but one that deserves it. Last night H&K Australia, my amazing employer, was named "APAC Consultancy of the Year" for the entire Asia-Pacific region - home of 27 countries. Below is a news release highlighting all of the Read More... Posted 15 November 2007 11:15 by Ryan Peal | 2 Comments Filed under: cool stuff, Random Parts of Life, Pop Culture, Great PR Practice

• Nike Introduces New Shoe For American Indians

  I’m a big fan of Nike and their marketing savvyness (not sure if that is a word, but I do like it). I like adidas products better and their marketing is great too, but obviously Nike was one of the first companies to truly shake up the traditional marketing Read More... Posted 13 November 2007 21:48 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Pop Culture, Great PR Practice

• Dove’s Onslaught Campaign Backlash

  We all know Dove’s ongoing “Real Beauty” campaign has been a huge success for the company, with lots of great PR along the way. Of course as a campaign gets more and more successful it has to be prepared for potential backlash. The current chapter in Read More... Posted 07 November 2007 07:16 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Online Fun, Random Parts of Life, Pop Culture

• Awesome PR Stunt: Free Tacos For The Entire Country

  My former colleague Will Bortz, now heading up PR at Taco Bell (a fast food Mexican restaurant in the States) was always a favourite brainstorm partner of mine when we both were at H&K Los Angeles. We loved thinking of the “big ideas” that had the Read More... Posted 05 November 2007 07:27 by Ryan Peal | 1 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Pop Culture, Great PR Practice