So you probably have heard that the stars of the small screen in the 80’s – The Chipmunks – are now heading to the big screen this Christmas.  I totally sang along to the Chipmunks and yes I have a few of their albums too (you know you did too).  That’s not important though. 

What is important is for you to go check out this new site generating some buzz about the movie where you can record a greeting and it is chipmunk-itized.  You can then download the clip or send it via email (not sure I can use it as a ringtone, haven’t figured that out yet).  But just a good example of how a little gimmick can go a long way to drive fun and excitement for a brand. 

Yes this one was a little obvious but the pay-off is awesome.  I'm a little bummed that the visual look of the new chipmunks are a big  over the top (i like Classic Alvin) but yes, I'll go see it in the movies anyway.  ALVIN!