I'll just put it out there, I'd love to work with Axe/Lynx.  They have free reign to just do the things that most marketers always joke about doing as far as pushing the envelope, developing a campaign that you are sure you are going to get in trouble for (we all know the ones).  The company pushes the edge with everything that it does in the constant pursuit to entertain their twenty-something male targets.  You know the team must think on a daily basis that they can't believe they are getting paid to think and do the stuff they come up with. 

So let's hear it for a brand that gets it, keeps it real and has the balls (apologies for any offense in using this language, but I'm talking about Axe and you can't not mention balls in the same conversation) to keep bringing out more and more of the fun.  Check out a video a friend sent me on YouTube for Lynx and a new airline exclusively for men.  I have no idea if it ever made its way to the TV airwaves or just showed up online, but who cares, it's here. Roll on Axe!