One last post for the end of the year, this one about good ol' Pringles who had a competition for people to send in a jingle that had something to do with Christmas and Pringles (simple enough).  The winner was a 24-year old musician and teacher who obviously is a big fan of South Park (you'll know what I mean when you watch the video).  The video has Pringles dancing around and singing and at the end tells people to leave Santa some Pringles too.  The whole video cost $600 for Nils to make and is now airing over the holidays in the UK.  A great example of how marketing dollars are shifting to public relations as I'm guessing with the production budget of $600 the PR campaign was significantly more part of the spend.  WOOHOO!  Merry Christmas.