29 March 2007 - Posts

• Creating "underground" social-networking sites

  Check out this campaign launched recently by Pontiac – centered on building a place for fans of Pontiac to go to talk, share photos, connect to Pontiac fan clubs and receive some info in a casual setting about Pontiac. For the right brands with a built-in Read More... Posted 29 March 2007 07:39 by Ryan Peal | 4 Comments Filed under: Case Studies, Social Networking

• Small Tactic Turned In to Big Campaign

  Great thing about the Web is that things stick around forever to inspire us. I came across this article in BrandWeek and thought it was a great example of how a relatively small idea was expanded to create a big campaign. We’ve all had them – those ideas Read More... Posted 29 March 2007 07:10 by Ryan Peal | 4 Comments Filed under: Case Studies