23 May 2007 - Posts

• Music, MTV, Nudity, Blogs, Webcams: Great Integrated Youth Campaign Starts in 24 Hours

  In less than 24 hours a very cool campaign called Band in a Bubble is starting in NYC with the rock group Cartel entering a sealed bubble, yes a bubble, for nearly a month to produce their new album. The effort is being sponsored by Dr. Pepper who over Read More... Posted 23 May 2007 23:15 by Ryan Peal | 2 Comments Filed under: Case Studies, Youth Marketing, cool stuff, Random Parts of Life, Pop Culture

• New Survey & Hope For More Integrated Campaigns

  I read a very interesting article in Business Week talking about a survey of top marketers attending the Effies (advertising industry awards). When asked "True or False: Generating press and buzz is the most important part of building a brand," the results Read More... Posted 23 May 2007 23:05 by Ryan Peal | 0 Comments Filed under: Random Parts of Life