This has nothing to do with "PR" or "Marketing" or "Brands" in any way, but when I saw this I immediately thought the next time someone asked me "what is creative" I could send this video their way and know they would be satisfied with the reply.  After you have watched this one below, check out this one too.  I love these guys.  Of course now I'm going to find a way to do something like this for my new product launch with some campaign that makes sense - unless one of you out there beat me to it!  :)