I am going to write this one fast, as I need to jump into some jockeys, find a videocamera and get my chance to win $25,000.  Today Jockey announced its looking for 128 people to compete for $25,000 - winning based on how good they look dancing in their jockey underwear.  They did this last year and got some good online buzz and participation, even just offering $5,000 to the winner.  So I'm guessing it was successful enough to do it again, and up the cash!

To enter "UnderWars" go to the campaign site, pick our some pre-approved music and then get dancing.  Videos are submitted, screened for decency, and then paired up for head-to-head battles. This is a great example of something that cries out to share with friends, has enough nudity to get everyone interested, and is virtually easy for anyone to participate - worse case they have to buy a pair of jockeys. 

The company is hitting college campuses too as part of their campaign, getting more people to shoot some videos, or at least upload their head to a dancing jockey underwear person - they can send this to a friend or have it show up on their favorite social media site.  Part of undertour '08. 

And to top it off, Jockey has their ongoing fight against squirming campaign, showing little videos of people dealing with wedgies and the like - what else do you expect from Jockey.

It all adds up to lots of fun and pushing the limit as much as you probably can when dealing with underwear.   

As readers know I do get obsessed by the use of nudity in marketing campaigns so don't be surprised or shock that this one made its way here.  WOOHOO!