I love seeing something new in the world and then seeing how quickly my brain starts ticking away at new ideas from the inspiration.  Below is a quick video showing a great movie teaser campaign for the new scary movie, Prom Night.  The movie company promoting the film built a little cardboard home with doors that said "step in side for a night to die."  The movie opened big in the States, and industry experts have said they were surprised with the response.  Maybe this smart and entertaining part of the marketing mix had something to do with it.  .