Today H&K Australia is launching our first YouTube competition - with our amazing client Sony Ericsson, a company that continues to embrace trying new things in the new social media world.  The competition is a simple one, submit a video singing along to Leona Lewis' new smash hit - Bleeding Love.  The video that is the most fun, entertaining and creative will be selected to come to an exclusive music showcase with Leona in Sydney next week.

We've been watching what is happening with YouTube and knew we had to do something that could connect with lots of people (like Leona's new song which is #1 all across the world), make it easy for people to participate (like simply shooting and uploading a video) and have a gotta-have prize (like winning backstage passes to an exclusive event for Leona). 

If you live in Sydney what are you waiting for, if you live in Australia you could win a new Sony Ericsson Walkman phone and if you live outside of Australia, go ahead and do it just for fun.  :)

You can also check out the campaign microsite where people that are scared of a bit of music fun can simply enter a 25 word essay on why they want to come to the event to win general tickets.