I love this, congrats to the Panasonic team who pulled off a great PR stunt yesterday. The photo says it all, the company wanted a way to show the power of its new batteries and through what must have been some fun brainstorms came up with this idea. They found a robot that climbs rope and strung a piece of rope off the edge of the Grand Canyon and 1500 feet below the robot (7 inches tall) started to make its way up. Nearly seven hours later the robot made it to the top, and set a new World Record in the process. I was looking for something on YouTube but can't find it - not that I want to watch a 7 hour journey but a time lapse video would be fun
I'm sure the bunny will be coming up with something next - I'd put the bunny on Route 66 and start him (or her, is it a girl or a boy) in a cool city and see how far the bunny gets down the historic route. Could have a very cool motorcade watching the whole thing and would naturally start a "Robot vs. Bunny" media stunt competition which consumers and media would love. Good for Panasonic for taking it to the category leader in a way that has to have the bunny hopping mad. (I had to go there.)