Welcome to Collective Conversation Sign in | Join | Help

Creativity In Public Relations

 
Insights, innovations and inspirations - creating ideas with impact. Creativity, marketing, public relations and more. (Formerly known as Ryan's View)

Robot Climbs Cliffs Of Grand Canyon For Panasonic Fun

I love this, congrats to the Panasonic team who pulled off a great PR stunt yesterday.  The photo says it all, the company wanted a way to show the power of its new batteries and through what must have been some fun brainstorms came up with this idea.  They found a robot that climbs rope and strung a piece of rope off the edge of the Grand Canyon and 1500 feet below the robot (7 inches tall) started to make its way up.  Nearly seven hours later the robot made it to the top, and set a new World Record in the process.  I was looking for something on YouTube but can't find it - not that I want to watch a 7 hour journey but a time lapse video would be fun

I'm sure the bunny will be coming up with something next - I'd put the bunny on Route 66 and start him (or her, is it a girl or a boy) in a cool city and see how far the bunny gets down the historic route.  Could have a very cool motorcade watching the whole thing and would naturally start a "Robot vs. Bunny" media stunt competition which consumers and media would love.  Good for Panasonic for taking it to the category leader in a way that has to have the bunny hopping mad. (I had to go there.)


AddThis Social Bookmark Button

Published 26 May 2008 12:50 by Ryan Peal

Comment Notification

If you would like to receive an email when updates are made to this post, please register here

Subscribe to this post's comments using RSS

Comments

    No Comments

Leave a Comment

(required) 
(optional)
(required) 
Submit