While I'm normally an adidas wearing man, I do appreciate all things Nike, and once again giving a shout out to the company for a new campaign they just launched for their NikeID line (thanks Steven in London for the heads up). As you may know Nike ID has been providing consumers with the ability to customise their own shoes for a while now - and obviously the "personalise-everything" youth have been all over this since it launched.

Now, a potential missing element has been filled when the introduction of a very cool way people can pick our colours to customise their next pair of nikes.  Fans simply take a photo of anything they come across when they are out and about, send it via MMS to a special code and then the NikeID website grabs the two strongest colours from the photo and customises your kicks based on those.  Back to your moble comes a link to view your sneakers-in-waiting in their new colours and sitting in front of the photo that inspired the colour design.  You can save the image as a mobile wallpaper, send to a friend of actually purhase the sneakers - all from your mobile phone.  Very cool.