Everyone, in your best yodel singing voice, YAAAAAHHHHHHHHOOOOOOOOOOOOOOOOOOO!  Yes, it’s the yodel that rocked the world back in the day when YAHOO! first came on to the scene, instantly putting a smile on everyone's face with their very addictive YAHOO! yodel.  The YAHOO! yodel was an instant success and became a pop culture phenomenon (I totally remember Jack and Karen from Will & Grace doing a big YAHOO! yodel on one of my favourite episodes guest starring Mina Suvari, but that's another story).  

In any case, the yodel is back down under, alive and well thanks to a campaign that H&K Australia just launched for YAHOO!7 (the joint venture between YAHOO! and the 7 Network in Australia).  To really bring to life the fun of YAHOO! and the yodel, the team knew it needed someone that really captured the fun of yodeling – and luckily found yodeling sensation Taylor Ware of Nashville, Tennessee and invited her to Australia to bring to life the campaign.  Taylor was actually first discovered by YAHOO! in the States when the company did a yodel search in the US.  She was only X years old when she won the nationwide search.  Then, a few years later, Taylor entered America’s Got Talent and was runner-up in the competition, yodeling her way each week to the big finale show.

In Australia the team launched “the Odel to the Yodel” campaign site, showcasing Taylor and providing easy to follow yodeling tips – fun for the entire family.  And Taylor burned up the interview circuit – appearing on a variety of national TV programs and radio stations, teaching Aussies how to start off their day with a good yodel.

The “start your day with a yodel” element helps to tie in the campaign overarching platform – start something wonderful with Yahoo!  A simple yet right-to-the-point way to remind people that they can start their day or their first jump online with Yahoo! – the best way to explore the web.
So a big WOOHOO for YAHOO!, a great campaign example of how to pull through a central message in a very fun and entertaining way.