September 2008 - Posts

• New Oasis Album Launch Effort - Free Music, NYC Street Performers

  I need to meet the people behind this innovative album launch campaign because I love it. Oasis has a new album coming out in early October (Dig Out Your Soul), but for some early launch buzz and excitement they've unleashed a very cool campaign leveraging Read More... Posted 24 September 2008 10:24 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Online Fun, Pop Culture, Great PR Practice, Creative

• Nicole Richie Launches Texting Fundraising Campaign

  My friend Andrew over at thecoolhunter.net let me know of a very cool campaign that just launched in the U.S. with Nicole Richie and Joel Madden. It seems like a no brainer, and not sure why no one has done it before - so thrilled to see its arrival as Read More... Posted 22 September 2008 22:26 by Ryan Peal | 14 Comments Filed under: Social Networking, Youth Marketing, cool stuff, Pop Culture, Creative

• McDonalds Has Moms Blogging About Food

  Most people are well aware of the growing influence of bloggers, and of course the "power of mom" has been well documented for decades - combine the two and a powerful force is created. The folks at McDonald's a few years ago decided to go head-on with Read More... Posted 21 September 2008 19:52 by Ryan Peal | 4 Comments Filed under: Case Studies, Social Networking, Online Fun, Great PR Practice, Creative

• Meow Wow - Wigs For Your Cat

  From the "there is creativity all around you" file - cat wigs . From pink passion and bashful blond to silver fox and electric blue, your cat can feel all glammed up with their very own cat wig. The cat wig phenomenon is taking off it seems, with hundreds Read More... Posted 19 September 2008 06:52 by Ryan Peal | 0 Comments Filed under: Random Parts of Life, Creative

• Free Brand Ambassadors for Amazon's Kindle

  A friend of mine is a big fan of everything new that has an on and off button, and so was one of the first to buy Amazon's Kindle - the very cool device that lets you read books, magazines, newspapers, blogs from it - saving paper, your back (from carrying Read More... Posted 18 September 2008 06:14 by Ryan Peal | 0 Comments Filed under: Social Networking, Creative

• Indie Rock Bands Hear The Bell

  Another brand that I think is well in tune with its target audience is Taco Bell. For those of you not in the US, Taco Bell is a fast food, inexpensive Mexican food chain. My ex-colleague and pal Will Bortz is one of the marketing gurus at Taco Bell and Read More... Posted 17 September 2008 06:54 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, Creative

• YouTube and Cosmo Magazine Searching For New Female Music Superstar

  I think this is going to happen next (if it's not already here) - YouTube competitions by brands who can drive awareness and traffic through a number of on and offline vehicles. Of course the "i want to be famous" mentality will only grow, so these competitions Read More... Posted 16 September 2008 06:43 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, Online Fun, Creative

• Have You Done The Walk Of Shame?

  This one makes me laugh. Check out a hilarious new video (below) that i was sent from a friend for AMP Energy drink . The video celebrates what we all know we've done, whether we want to admit it or not, the walk of shame, and is part of a campaign from Read More... Posted 12 September 2008 05:49 by Ryan Peal | 0 Comments Filed under: Youth Marketing, Random Parts of Life, Pop Culture, Creative

• Give Time Now and Rock Later With New Youth Volunteer Campaign

  Today was a big day for Sony Ericsson Australia (H&K client) with the launch of a new youth volunteering and empowerment campaign - time2rock which made news across Australia, helped in part by campaign ambassador and Australian Idol co-host, Andrew Read More... Posted 10 September 2008 20:24 by Ryan Peal | 0 Comments Filed under: Social Networking, Youth Marketing, cool stuff, Online Fun, Great PR Practice, Creative

• McDonalds Takes On Coffee Snobs

  Coffee is a crazy thing - many people swear by their favourite brands, can't imagine a morning without it, travel way out of their way for the right kind and basically think they have a personal relationship with a handful of special beans that gave thier Read More... Posted 09 September 2008 09:38 by Ryan Peal | 1 Comments Filed under: Case Studies, Random Parts of Life

• 5 Objects = $50,000 with new Canon Photography Competition

  Photo competitions - yes there are a lot of them, so thankfully the guys and gals at Canon Australia (an H&K client) are back with a photo competition that joyfully doesn't have a "cutest baby" category. Canon's "Photo5" competition is back for another Read More... Posted 08 September 2008 13:43 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Online Fun, Great PR Practice, Creative

• Jerry Seinfeld and Bill Gates First Video Unveilled

  The word on the street is that Microsoft is going to be funny, at least that's why they spent the big bucks for Jerry Seinfeld to come on board to help them tackle the pop culture push of Apple. The video below is a teaser of what's to come. Churro anyone Read More... Posted 06 September 2008 00:49 by Ryan Peal | 0 Comments Filed under: Random Parts of Life, Creative

• Naked Girls and Guys Hit The Streets In The US

  So everyone that's a reader of my blog knows I love how companies use naked people in their marketing mix. You can find some of my favourite examples of people naked trying to sell something with hot guys and girls in their underwear , girls in their Read More... Posted 05 September 2008 06:47 by Ryan Peal | 1 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Great PR Practice, Creative

• Create Party, Sell Most Virtual Tickets Via MySpace/Facebook and Sony Ericsson Makes It Happen

  We just launched a very cool campaign for Sony Ericsson Australia (client of H&K) and you have to check it out as its a great example of how social media can be leveraged to engage and entertain audiences. The campaign - MyPartyMyWay - invites dance Read More... Posted 01 September 2008 06:50 by Ryan Peal | 1 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Online Fun, Creative