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Creativity In Public Relations

 
Insights, innovations and inspirations - creating ideas with impact. Creativity, marketing, public relations and more. (Formerly known as Ryan's View)

Have You Done The Walk Of Shame?

This one makes me laugh.  Check out a hilarious new video (below) that i was sent from a friend for AMP Energy drink.  The video celebrates what we all know we've done, whether we want to admit it or not, the walk of shame, and is part of a campaign from AMP called Walk of No Shame.  Wearing clothes from the night before, smelling like a bar, and more.  The gang at AMP Energy drink must have heard in some consumer research that many of us reach for an energy drink that morning to help at least speed up the journey home.   The campaign invites others to share their own walk of shame story and the top stories receive some cool prizes.  On the campaign site you can become Facebook fans of the campaign, and you can download the music/lyrics as well.

I hope the campaign had actors as walk of shamers heading down busy streets on Sunday mornings with thier AMP drinks in hand, passing by restaurants with Gen X and Gen Y'ers outfront, perhaps swaying a bit or heads way down - providing a good conversation piece that could connect with this campaign.  Good times indeed!

 


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Published 12 September 2008 05:49 by Ryan Peal

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