My friend Andrew over at thecoolhunter.net let me know of a very cool campaign that just launched in the U.S. with Nicole Richie and Joel Madden. It seems like a no brainer, and not sure why no one has done it before - so thrilled to see its arrival as it can only inspire others to do something similar. Here's how simple it is - you just text "child" to 90999 from your mobile phone (in the US) and you have just donated $5 to The Richie Maddden Children's Foundation - $4.50 goes to the foundation and $0.50 goes to the Mobile Giving Foundation to support more text donation programs. The $5 charge shows up on your phone bill, that's it.
As I said before, this is such a simple way to make it easy for people to donate to charities, and really hope this new fundraising method spreads fast and furious to help non-profits around the world. Bonus points to whoever thought of this creative fundraising tool. Love it!