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• Blow Up Dolls On The Beach and 42 Below Vodka

  42 Below. This is now one of my favourite new brands to watch - simply because of a series of videos my friend Andrew just shared with me today which rocked my world and motivated me to explore a bit more about the brand. 42 Below is a company that makes Read More... Posted 19 November 2008 10:23 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice, Creative

• Music Fans Walk 250 Miles For MTV Europe Music Awards

  This contest made people really work for the big prize - but the chance to get VIP tickets to the MTV Europe Music Awards and to possibly announce the winner of a major category on stage during the show motivated more than 3,500 people to apply. Sony Read More... Posted 17 November 2008 07:06 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Pop Culture, Great PR Practice, Creative

• Cats Game Show With $1M Prize - Meow Wow!

  I’m a dog guy – nothing against cats but I love my two chocolate Labradors (and my miniature dachshunds at my parents house too). But, there are a lot of cat lovers and they are equally as superfreaky as dog lovers. Over the past few years the people Read More... Posted 10 November 2008 08:56 by Ryan Peal | 1 Comments Filed under: Case Studies, Random Parts of Life, Great PR Practice, Creative

• Spike Lee and Nokia Premiere New Consumer Generated Film

  Although they have been my career arch enemy (as I’ve worked with both Motorola and Sony Ericsson) I do have to admit that Nokia does some cool things. Being the industry leader they obviously have some extra cash laying around that can be spent on campaigns Read More... Posted 16 October 2008 06:19 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice, Creative

• Chevrolet Hits College Campuses For Back Seat Stories

  We all know getting a new product into the hands of consumers helps make a connection - so sampling is a natural tactic for lots of marketers. But what happens when you have a new car to introduce - its hard to hand those out on the street. The people Read More... Posted 08 October 2008 06:31 by Ryan Peal | 1 Comments Filed under: Case Studies, Social Networking, Youth Marketing, Great PR Practice, Creative

• New Oasis Album Launch Effort - Free Music, NYC Street Performers

  I need to meet the people behind this innovative album launch campaign because I love it. Oasis has a new album coming out in early October (Dig Out Your Soul), but for some early launch buzz and excitement they've unleashed a very cool campaign leveraging Read More... Posted 24 September 2008 10:24 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Online Fun, Pop Culture, Great PR Practice, Creative

• McDonalds Has Moms Blogging About Food

  Most people are well aware of the growing influence of bloggers, and of course the "power of mom" has been well documented for decades - combine the two and a powerful force is created. The folks at McDonald's a few years ago decided to go head-on with Read More... Posted 21 September 2008 19:52 by Ryan Peal | 4 Comments Filed under: Case Studies, Social Networking, Online Fun, Great PR Practice, Creative

• Give Time Now and Rock Later With New Youth Volunteer Campaign

  Today was a big day for Sony Ericsson Australia (H&K client) with the launch of a new youth volunteering and empowerment campaign - time2rock which made news across Australia, helped in part by campaign ambassador and Australian Idol co-host, Andrew Read More... Posted 10 September 2008 20:24 by Ryan Peal | 0 Comments Filed under: Social Networking, Youth Marketing, cool stuff, Online Fun, Great PR Practice, Creative

• 5 Objects = $50,000 with new Canon Photography Competition

  Photo competitions - yes there are a lot of them, so thankfully the guys and gals at Canon Australia (an H&K client) are back with a photo competition that joyfully doesn't have a "cutest baby" category. Canon's "Photo5" competition is back for another Read More... Posted 08 September 2008 13:43 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Online Fun, Great PR Practice, Creative

• Naked Girls and Guys Hit The Streets In The US

  So everyone that's a reader of my blog knows I love how companies use naked people in their marketing mix. You can find some of my favourite examples of people naked trying to sell something with hot guys and girls in their underwear , girls in their Read More... Posted 05 September 2008 06:47 by Ryan Peal | 1 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Great PR Practice, Creative

• Boags Beer Building Pipeline From Tasmania To Australia For Fresh Beer

  Starting conversations and going where your audience already plays - two key elements of any campaign. The gang at Boags Beer has hit this one out of the park - a campaign announcing the company's plans to build a pipeline from its headquarters in Tasmania Read More... Posted 28 August 2008 07:52 by Ryan Peal | 1 Comments Filed under: Case Studies, Social Networking, Youth Marketing, Online Fun, Great PR Practice, Creative