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• Blow Up Dolls On The Beach and 42 Below Vodka

  42 Below. This is now one of my favourite new brands to watch - simply because of a series of videos my friend Andrew just shared with me today which rocked my world and motivated me to explore a bit more about the brand. 42 Below is a company that makes Read More... Posted 19 November 2008 10:23 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice, Creative

• Spike Lee and Nokia Premiere New Consumer Generated Film

  Although they have been my career arch enemy (as I’ve worked with both Motorola and Sony Ericsson) I do have to admit that Nokia does some cool things. Being the industry leader they obviously have some extra cash laying around that can be spent on campaigns Read More... Posted 16 October 2008 06:19 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice, Creative

• New Oasis Album Launch Effort - Free Music, NYC Street Performers

  I need to meet the people behind this innovative album launch campaign because I love it. Oasis has a new album coming out in early October (Dig Out Your Soul), but for some early launch buzz and excitement they've unleashed a very cool campaign leveraging Read More... Posted 24 September 2008 10:24 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Online Fun, Pop Culture, Great PR Practice, Creative

• McDonalds Has Moms Blogging About Food

  Most people are well aware of the growing influence of bloggers, and of course the "power of mom" has been well documented for decades - combine the two and a powerful force is created. The folks at McDonald's a few years ago decided to go head-on with Read More... Posted 21 September 2008 19:52 by Ryan Peal | 4 Comments Filed under: Case Studies, Social Networking, Online Fun, Great PR Practice, Creative

• Give Time Now and Rock Later With New Youth Volunteer Campaign

  Today was a big day for Sony Ericsson Australia (H&K client) with the launch of a new youth volunteering and empowerment campaign - time2rock which made news across Australia, helped in part by campaign ambassador and Australian Idol co-host, Andrew Read More... Posted 10 September 2008 20:24 by Ryan Peal | 0 Comments Filed under: Social Networking, Youth Marketing, cool stuff, Online Fun, Great PR Practice, Creative

• 5 Objects = $50,000 with new Canon Photography Competition

  Photo competitions - yes there are a lot of them, so thankfully the guys and gals at Canon Australia (an H&K client) are back with a photo competition that joyfully doesn't have a "cutest baby" category. Canon's "Photo5" competition is back for another Read More... Posted 08 September 2008 13:43 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Online Fun, Great PR Practice, Creative

• Boags Beer Building Pipeline From Tasmania To Australia For Fresh Beer

  Starting conversations and going where your audience already plays - two key elements of any campaign. The gang at Boags Beer has hit this one out of the park - a campaign announcing the company's plans to build a pipeline from its headquarters in Tasmania Read More... Posted 28 August 2008 07:52 by Ryan Peal | 1 Comments Filed under: Case Studies, Social Networking, Youth Marketing, Online Fun, Great PR Practice, Creative

• What Is Next For Dancing Matt?

  I'm a big fan of dancing matt , and who wouldn't be - getting paid to travel the world and dance like a crazy fool. :-) Matt has taken the world by storm and now has more than 6,000,000 views of his latest YouTube video, showing him dancing again to so Read More... Posted 15 July 2008 11:11 by Ryan Peal | 0 Comments Filed under: cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice

• Whip Indiana Jones On Facebook

  Like many people around the world I headed out to the theaters a few weeks ago to catch the latest Indiana Jones movie (is it me or are there no new ideas in Hollywood). As you may have heard the movie had a huge opening weekend and continues to be on Read More... Posted 25 June 2008 08:14 by Ryan Peal | 4 Comments Filed under: Case Studies, Social Networking, cool stuff, Online Fun, Pop Culture, Great PR Practice

• Music, life and album covers: a great creative exercise for your brain

  I love stuff like this. I'm not sure how it all started, but i can't believe it didn't happen way back when. My friend Nadia at work sent this my way, its a very cool website called " Sleeveface " that encourages people to take their favorite album cover Read More... Posted 14 May 2008 09:57 by Ryan Peal | 0 Comments Filed under: cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice

• Content Rules: New City Walking Tours

  So i read in article (registration required) in a recent issue of Advertising Age (who more and more is writing about marketing/public relations campaigns) about a very cool website and content campaign created for Crocs shoes . The campaign - cities Read More... Posted 13 May 2008 08:38 by Ryan Peal | 2 Comments Filed under: Case Studies, Social Networking, Online Fun, Great PR Practice

• New Mobile Phone Chip Embedded Into Fingers

  I just heard about a great campaign conducted by my colleagues in the US for client QUALCOMM. The team was tasked with enhancing QUALCOMM’s new “Wireless Life” campaign and adding a bit of fun and personality to the brand. The H&K Digital team went Read More... Posted 12 May 2008 10:36 by Ryan Peal | 0 Comments Filed under: Case Studies, Online Fun, Random Parts of Life, Great PR Practice

• Smirnoff Scores With Global Campaign Powered By Social Media

  I was reminded today about a very cool campaign happening right now (that kicked off at the end of last year ) called the "Smirnoff Ten." Last Northern Hemisphere Summer Smirnoff had multiple layers of competitions to identify 10 people all over the world Read More... Posted 09 May 2008 07:28 by Ryan Peal | 1 Comments Filed under: Case Studies, Social Networking, Online Fun, Great PR Practice

• Smaller Brands Use New Tactics To Take On Bigger Marketing Budgets

  All over the world there are lots of "david vs. goliath" situations, as smaller brands fight in new ways to take on some of the bigger companies in their respective industries. One such example is Spectrum , a very cool mountain bike clothing company Read More... Posted 07 May 2008 14:58 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, cool stuff, Online Fun, Great PR Practice

• Introducing The Social Media Sommelier

  A friend of mine in the UK sent me an article about a very cool guy named Gary Vaynerchuk, who now has nearly 100,000 people tuning in each day to see him basically taste some new wine. It just so happens that he’s Director of Operations at the Wine Library Read More... Posted 06 May 2008 15:20 by Ryan Peal | 1 Comments Filed under: Case Studies, Social Networking, Online Fun, Great PR Practice