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• Blow Up Dolls On The Beach and 42 Below Vodka

  42 Below. This is now one of my favourite new brands to watch - simply because of a series of videos my friend Andrew just shared with me today which rocked my world and motivated me to explore a bit more about the brand. 42 Below is a company that makes Read More... Posted 19 November 2008 10:23 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice, Creative

• Music Fans Walk 250 Miles For MTV Europe Music Awards

  This contest made people really work for the big prize - but the chance to get VIP tickets to the MTV Europe Music Awards and to possibly announce the winner of a major category on stage during the show motivated more than 3,500 people to apply. Sony Read More... Posted 17 November 2008 07:06 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Pop Culture, Great PR Practice, Creative

• Spike Lee and Nokia Premiere New Consumer Generated Film

  Although they have been my career arch enemy (as I’ve worked with both Motorola and Sony Ericsson) I do have to admit that Nokia does some cool things. Being the industry leader they obviously have some extra cash laying around that can be spent on campaigns Read More... Posted 16 October 2008 06:19 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice, Creative

• New Oasis Album Launch Effort - Free Music, NYC Street Performers

  I need to meet the people behind this innovative album launch campaign because I love it. Oasis has a new album coming out in early October (Dig Out Your Soul), but for some early launch buzz and excitement they've unleashed a very cool campaign leveraging Read More... Posted 24 September 2008 10:24 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Online Fun, Pop Culture, Great PR Practice, Creative

• Give Time Now and Rock Later With New Youth Volunteer Campaign

  Today was a big day for Sony Ericsson Australia (H&K client) with the launch of a new youth volunteering and empowerment campaign - time2rock which made news across Australia, helped in part by campaign ambassador and Australian Idol co-host, Andrew Read More... Posted 10 September 2008 20:24 by Ryan Peal | 0 Comments Filed under: Social Networking, Youth Marketing, cool stuff, Online Fun, Great PR Practice, Creative

• Naked Girls and Guys Hit The Streets In The US

  So everyone that's a reader of my blog knows I love how companies use naked people in their marketing mix. You can find some of my favourite examples of people naked trying to sell something with hot guys and girls in their underwear , girls in their Read More... Posted 05 September 2008 06:47 by Ryan Peal | 1 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Great PR Practice, Creative

• BMW Mini Takes Over NYC Rooftop For 10 Days of Fun

  I love when friends send me cool things they hear about all over the world (thanks Heidi) and this one definitely deserves a shout out. Not surprisingly, this one is from Mini, a cool company that excels at putting together camaigns that create conversations, Read More... Posted 26 August 2008 08:19 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Pop Culture, Great PR Practice

• Dell Hits Music Festivals With Cool Experience Dome

  I'm a big fan of "going to the peeps" and Dell just launched a very cool summer music festival promotion to show-off the company's new line of colour PCs. Hitting the festival scene isn't easy - there is a lot of competition out there and people are already Read More... Posted 22 August 2008 14:33 by Ryan Peal | 1 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Pop Culture, Great PR Practice

• Pizza Crop Circle Serves Up Huge Visual for Papa Johns

  I'm a big fan of the use of big and strong visuals, as well as companies who go that extra mile to create something that you just don't see everyday and that entertains the fans they are targeting. The good folks at Papa Johns , headquarted in my home Read More... Posted 09 August 2008 14:29 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Great PR Practice

• Motorola RAZR2 Campaign In Canada Slices Through

  My pals in H&K way up north in Canada recently put together an amazing multi-city street-level guerilla consumer effort for the launch of the MOTORAZR2. The campaign leveraged Motorola’s sharp advertising campaign, providing solid integration. The Read More... Posted 06 August 2008 22:36 by Ryan Peal | 1 Comments Filed under: Case Studies, Youth Marketing, cool stuff, Great PR Practice

• Topless Rollerskating Anyone?

  I wasn't there in person to know if people were topless, maybe that is an Axe/Lynx campaign, but the gang at Nokia scored a homerun with their Skating Into Summer campaign , rolling across the the UK. The event is a classic before it starts - rollerskating Read More... Posted 16 July 2008 04:33 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Pop Culture, Great PR Practice

• What Is Next For Dancing Matt?

  I'm a big fan of dancing matt , and who wouldn't be - getting paid to travel the world and dance like a crazy fool. :-) Matt has taken the world by storm and now has more than 6,000,000 views of his latest YouTube video, showing him dancing again to so Read More... Posted 15 July 2008 11:11 by Ryan Peal | 0 Comments Filed under: cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice

• The Great YAHOO! Yodel Campaign

  Everyone, in your best yodel singing voice, YAAAAAHHHHHHHHOOOOOOOOOOOOOOOOOOO! Yes, it’s the yodel that rocked the world back in the day when YAHOO! first came on to the scene, instantly putting a smile on everyone's face with their very addictive YAHOO! Read More... Posted 14 July 2008 10:59 by Ryan Peal | 2 Comments Filed under: Case Studies, Social Networking, cool stuff, Random Parts of Life, Pop Culture, Great PR Practice

• Worlds Largest Vending Machine . . . Smart Car In Japan

  Just came across this story from my friends over at CScout Japan and so glad I did. I, like most people, are constantly inspired by the focused, creative approach and similarly creative, focused campaigns that come from smart car. Yes, they have it a Read More... Posted 26 June 2008 21:52 by Ryan Peal | 1 Comments Filed under: Case Studies, cool stuff, Pop Culture, Great PR Practice

• Whip Indiana Jones On Facebook

  Like many people around the world I headed out to the theaters a few weeks ago to catch the latest Indiana Jones movie (is it me or are there no new ideas in Hollywood). As you may have heard the movie had a huge opening weekend and continues to be on Read More... Posted 25 June 2008 08:14 by Ryan Peal | 4 Comments Filed under: Case Studies, Social Networking, cool stuff, Online Fun, Pop Culture, Great PR Practice