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• Beaver Campaign For Tampons Coming Back Next Year - I love living in Australia

  Yes that's correct; that headline is not a typo or a practical joke (and that is a photo with a beaver and a tampon). Kimberly Clark has a tampon brand called U by Kotex in Australia that is showing signs of a classic example of a challenger brand that Read More... Posted 03 December 2008 08:20 by Ryan Peal | 0 Comments Filed under: Case Studies, Youth Marketing, cool stuff, Random Parts of Life, Pop Culture, Creative

• Blow Up Dolls On The Beach and 42 Below Vodka

  42 Below. This is now one of my favourite new brands to watch - simply because of a series of videos my friend Andrew just shared with me today which rocked my world and motivated me to explore a bit more about the brand. 42 Below is a company that makes Read More... Posted 19 November 2008 10:23 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice, Creative

• New ACDC Album Distributed As Excel Document

  This one stopped me in my tracks because I didn't understand how it would work - until after a few clicks I had the new "rock n roll train" video from ACDC playing on my screen thanks to good ol' Microsoft Excel. The core insight that stimulated the creation Read More... Posted 13 November 2008 14:51 by Ryan Peal | 0 Comments Filed under: Case Studies, Random Parts of Life, Pop Culture, Creative

• Man Vending Machine Debuts In New Zealand

  My good friend Jess from Auckland sent this my way and I couldn’t be happier as this campaign truly breaks new ground and gets high marks for creativity, buzz-generation and more. Welcome to the world’s first man vending machine. The team at Flossie.com Read More... Posted 11 November 2008 07:21 by Ryan Peal | 2 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Pop Culture, Creative

• Cats Game Show With $1M Prize - Meow Wow!

  I’m a dog guy – nothing against cats but I love my two chocolate Labradors (and my miniature dachshunds at my parents house too). But, there are a lot of cat lovers and they are equally as superfreaky as dog lovers. Over the past few years the people Read More... Posted 10 November 2008 08:56 by Ryan Peal | 1 Comments Filed under: Case Studies, Random Parts of Life, Great PR Practice, Creative

• Spike Lee and Nokia Premiere New Consumer Generated Film

  Although they have been my career arch enemy (as I’ve worked with both Motorola and Sony Ericsson) I do have to admit that Nokia does some cool things. Being the industry leader they obviously have some extra cash laying around that can be spent on campaigns Read More... Posted 16 October 2008 06:19 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice, Creative

• 7-11 Serves Up Coffee Poll To Predict U.S. Presidential Election

  This is one of my favourite campaigns because its very simple, easy to tell friends about, and if you are living in the US, easy to join in on the fun. Convenient store goliath 7-11 is back with their quad-annual (not sure that's a word, i mean every Read More... Posted 15 October 2008 08:12 by Ryan Peal | 1 Comments Filed under: Case Studies, Random Parts of Life, Pop Culture, Creative

• YouTube Contest Scaring Up Pizza Customers

  I'm continuing to keep my eye on the growing number of YouTube contests that pop up each day, as I truly believe this will continue to grow given how easy and inexpensive they are to set-up. Today’s case in point – Home Run Inn Pizza – who recently launched Read More... Posted 01 October 2008 09:22 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, Online Fun, Random Parts of Life, Creative

• McDonalds Takes On Coffee Snobs

  Coffee is a crazy thing - many people swear by their favourite brands, can't imagine a morning without it, travel way out of their way for the right kind and basically think they have a personal relationship with a handful of special beans that gave thier Read More... Posted 09 September 2008 09:38 by Ryan Peal | 1 Comments Filed under: Case Studies, Random Parts of Life

• Naked Girls and Guys Hit The Streets In The US

  So everyone that's a reader of my blog knows I love how companies use naked people in their marketing mix. You can find some of my favourite examples of people naked trying to sell something with hot guys and girls in their underwear , girls in their Read More... Posted 05 September 2008 06:47 by Ryan Peal | 1 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Great PR Practice, Creative

• Bus Shelter Campaign Provides Photo Fun For San Francisco Zoo

  Some friends in San Francisco sent me this one - a fun outdoor campaign that the San Francisco Zoo is doing that has people all over the city imagining what it would be like to have wings, horns, spikey ears, feathers and lots more. Its a simple (which Read More... Posted 30 August 2008 11:09 by Ryan Peal | 0 Comments Filed under: Case Studies, Random Parts of Life, Creative

• Pizza Crop Circle Serves Up Huge Visual for Papa Johns

  I'm a big fan of the use of big and strong visuals, as well as companies who go that extra mile to create something that you just don't see everyday and that entertains the fans they are targeting. The good folks at Papa Johns , headquarted in my home Read More... Posted 09 August 2008 14:29 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Great PR Practice

• Hot Girls and Guys In Thier Underwear

  Fitting for the annual " National Underwear Day " - an event that started 5 years ago and hit the streets of New York this week, celebrating the love we all have for our underwear. Hot models were on the runway and the roadway, turning heads and handing Read More... Posted 09 August 2008 10:01 by Ryan Peal | 1 Comments Filed under: Case Studies, Random Parts of Life, Great PR Practice

• Dress Like A Cow and Get A Free Chicken Sandwich

  This one is a classic, and doesn't need a lot of explanation. A fast-food chicken chain in the US - Chick-Fil-A - just had their annual "Cow Appreciation Day" where they invite people to dress like a cow and get a free chicken sandwich. The consumer participation Read More... Posted 17 July 2008 04:47 by Ryan Peal | 2 Comments Filed under: Case Studies, Random Parts of Life

• Topless Rollerskating Anyone?

  I wasn't there in person to know if people were topless, maybe that is an Axe/Lynx campaign, but the gang at Nokia scored a homerun with their Skating Into Summer campaign , rolling across the the UK. The event is a classic before it starts - rollerskating Read More... Posted 16 July 2008 04:33 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Pop Culture, Great PR Practice